Free tools
Clipping campaign calculators
Plan creator spend before launch. Calculate amounts owed once you have post views. No sign-in needed.
Plan a campaign
Clipping CPM & Budget Calculator
Compare creator rates, set a per-post cap, and estimate views and review volume for your budget.
Calculate amounts owed
Creator Payout Calculator
Paste post views, apply your rate, cap and minimum, then copy the per-post amounts as CSV.
Read the source data
State of Clipping Campaigns 2026
See the rates, caps, views and earnings behind the defaults. Read the methodology before using the benchmarks.
The benchmark data comes from one advertiser’s own campaigns for DePuff AI, not a market census. Use your own terms when planning a campaign. ViewsBase tracks posts and calculates what each creator is owed. Your brand pays creators with its own method.