Creator Payout Calculator (Pay Per View)

How pay per view is calculated

Enter the terms you agreed with the creator, then paste each post’s views on its own line. The minimum decides whether a post qualifies. The cap limits the views that earn view-based pay. The flat fee adds a fixed amount to each qualifying post. Blank lines are ignored; invalid lines must be corrected before a total appears.

Below minimum or no views: pay = 0
Otherwise: counted views = min(post views, cap), or all views if cap = 0
Pay = flat fee + counted views ÷ 1,000 × rate
Total owed = sum of post amounts

With no cap, all qualifying views count. With no minimum, any post with positive views qualifies. Use final counts from the agreed counting window for reconciliation. Live counts can change. The tool applies one set of terms to the entire list; it cannot decide whether a post meets your content or audience rules.

What the sample represents

The default rate is $0.40 per thousand views and the default cap is 700,000 views. These are medians from the State of Clipping Campaigns study. The sample list combines published view percentiles to illustrate uneven post results. It is not an actual creator’s month or an earnings forecast.

All benchmark data comes from one advertiser’s own campaigns for DePuff AI, not a market census. The study’s median post had 5,111 views. Your creators may have a different audience and posting pattern. Replace the sample with your own counts before using the result to review amounts owed.

How caps affect the total

A post can have more recorded views than counted views. Once it passes the cap, additional views add no view-based pay. The capped flag marks that difference. A below-minimum post has no counted views, even if its raw count also exceeds a lower cap. Keep eligibility and the cap separate when checking a row.

Effective cost divides the total owed by all entered views and expresses it per thousand. That includes views beyond caps and views on below-minimum posts. The study’s pooled cost uses only earning posts, so the denominators can differ. This figure also excludes software, labor and payment fees. Displayed pay is rounded to cents; the total uses the unrounded calculations.

A worked example from the published values

Apply the default terms to a post with the study’s median 5,111 views. With no minimum or flat fee, it earns $2.04. A 99th-percentile post, with 2,100,000 views, reaches the cap and earns $280.00. These are calculated examples, not historical payments to specific creators.

Use the CPM and budget calculator before launch. Read the campaign guide for briefs, the agency guide for separating client fees from creator pay, and the payment documentation for supported terms. ViewsBase plans cover post tracking and payout calculation.

Frequently asked questions